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23 Tweetable Stats on Email Marketing Tactics and Trends

B2C Email Still Isn’t Dead! There were 1.3 billion Google search results for the phrase “email is dead” when I sat down to write this. Even though some may think that the era of connecting with...

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Email Marketing Isn’t Just About Sending Email

ClickZ When Salesforce.com bought Exact Target for $2.5 billion in May you might have assumed that the world finally valued the art of email marketing. Did everyone miss the real story? Email marketing...

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Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

eMarketer Business-to-business (B2B) marketers are already looking ahead to 2014, and the outlook for the year seems positive. The Sagefrog Marketing Group surveyed US B2B marketing and management...

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Email click rates highest on Friday

Warc NEW YORK: Consumers are most likely to open email marketing material on a Tuesday but are more likely to click through on a Friday, a survey has found. Insights provider eMarketer reported the...

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Four great reasons why email will never, ever die

CITEworld As we come back from vacation to an inbox filled with hundreds of emails, most of which we don’t need to read, we might let out an anguished bellow and ask: when will we fix email? Everyone...

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11 Elements for Mobile Email Design

Mequoda Designing email newsletter templates and email promotions for mobile devices has never been more important. Mobile email design is a hot topic as the usage of mobile devices increases. After...

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Publishers Struggle with Email Marketing Basics

eMarketer Today’s digital consumers have forced publishers to move some of their marketing efforts away from print and toward online and mobile. However, September 2014 research from FOLIO:, sponsored...

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11 – 94% of Business Emails go Missing – A Global Breakdown

IDG Connect Email marketers have spent years building best-practice expertise to deliver the most effective email campaigns possible. However the age old challenge of not being able to reach...

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3 Easy Ways to Put Mobile First in B2B Marketing

ClickZ The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. The Radicati Group predicts that by 2018, 80 percent of email...

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‘Dirty’ Data & Email Subject Lines

‘Dirty’ Data Data is vital for B2B marketing but it looks like marketers could be wasting their time and effort on dirty data. According to a Spear Marketing Group recent poll, 54% of US B2B marketing...

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